Start-up: Foodstantly, Nigeria Foodstantly is a Nigerian online marketplace where users can buy and sell pre-cooked food and fresh farm produce. The company then acts as the means of delivery for all goods purchased. The platform hosts a variety of sellers (over 1000), formal and informal; they include open-air markets and smallholder farmers to restaurants and fast-food outlets. Founder Uche Ariolu provided us with an overview of the business and highlighted some of the challenges of running an e-commerce business. 1. Give us your elevator pitch. One of our goals is to reduce or eliminate the multiple middlemen in the agriculture and food supply chain. These middlemen contribute to the high cost of food and farm produce in most African cities. An average food item passes from the farm gate through three to four middlemen, each adding their own cost. The food and agriculture chain in Africa is also highly fragmented, made up of several small and medium players scatter
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