When it comes to setting trends black people are a gold mine of innovation and influence. For sneaker culture, in particular, major brands have long incorporated black images, music and celebrity endorsements, but rarely have we been positioned on the creative, design and manufacturing end of the $55 billion dollar industry. Nigerian entrepreneur, Babajide Ipaye is changing that narrative.
Nigerian entrepreneur, Babajide Ipaye, is a self-described sneaker fanatic who studied innovative shoe production in the Netherlands.
He raised $20,000 through crowd-funding to produce and launch his first collection of Keexs, an Africa-inspired brand with a social brief. The $59 dollar sneakers, which are designed at his office in Lagos, are available online and in stores across Lagos.
Keexs will be the first smart shoe in Africa with a Bluetooth connection to your smartphone and mobile devices with interesting applications for athletes and visually-impaired people.
“We’ve got about seven different products with this collection, but we’re basically showing five out of them at the moment,” he told Africa News. Keexs have already sold nearly 1,500 pairs of sneakers. “Our customers are really appreciative of the brand basically because it’s an African brand you know and there’s nothing like it so far,” said store manager, Abimbola Oyatayo. Ipaye is looking to attract more investors to build a manufacturing industry for quality shoes in Nigeria.
Keexs Kickstarter campaign breaks down that making these shoes will not only create employment for many people in Lagos but donate 10% of their profit to toward poverty alleviation projects throughout the country. It will also be the first smart shoe in Africa with a Bluetooth connection to your smartphone and mobile devices. Amazing!
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